Google Search Impressions Drop 12.3% YoY What’s Behind It?

We track thousands of keywords across mixed industries on a monthly basis.

We’ve built a dashboard that monitors the performance of keywords that have remained on the first page of Google for the past 13 months. This gives us a consistent view of Google usage by analyzing impression trends.

What we’re seeing is a -12.33% year-over-year drop in impressions, a significant shift. The question is:

Is this decline driven by users shifting to AI platforms like ChatGPT, or is it the result of broader economic headwinds?

I’ll be refreshing this chart regularly so everyone can keep an eye on the trend.